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Witchcraft - Digital Campaign

01–04–2023
27.1 MB
Mixed Media

 ROOK ARI (Artist Run Initiative) is a growing and diverse artist community in WA, creating everything from painting to sculpture to textiles to giant metal ‘beasts’ that screech and groan through the night.

I worked as Communications Officer with ROOK for three years.

Witchcraft - Workshop Series was a run of seven artists workshops and ROOK’s first paid event that I was responsible for promoting. We leaned into the diversity of our studio artists, providing an eclectic range of workshops, distinct from traditional offerings.

I developed an event brand and visual identity aligned with ROOK’s dark gothic identity, likening workshop skills to occult knowledge - Witchcraft fit nicely. I directed a designer to create the text logo, pantone and type, ensuring to incorporate a hand-drawn graphic ala the ROOK logo. I brought these elements together to create social content seen here.

When scheduling this event, I reached beyond the brand’s Instagram following out to Facebook and launched an Email newsletter (BLACKMAIL) utilizing a mailing list I built at a previous event. I created two competitons which generated earned media, and sustained brand engagement during and after the events had ran.

The event was a great success, all but selling out tickets on Eventbrite.

 Output
  1. Planned and executed a digital campaign for seven artist workshops, successfully selling 200 tickets (95%) through Eventbrite.
  2. Assisted with event ideation and strategy, ensuring clear direction for promotions.
  3. Managed digital channels, including Instagram, Facebook, Eventbrite and an Email Newsletter.
  4. Designed an event brand and graphic brief for deliverables for a graphic designer, maintaining a visual identity consistent with the brand.
  5. Designed and scheduled organic content for digital channels.
  6. Designed two competitions to drive event impressions and engagement, with a combined total of 14 entrants.
  7. Coproduced event photography.

Data
  • Working with no budget (or salary) is tough; create and nuture ties with government organizations whenever possible.
  • Involving and leveraging artists to help drive strategy creates authentic collateral and content while returning the audience’s focus back to them and their process.

Tools
  • Content - Canva
  • Photo - Canon EOS700
  • Messaging - Meta Suite, Mailchimp & Eventbrite

Links

instagram

Tags 
branding, strategy, events, content, image, client management