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ROOK ARI - Instagram Reels

Ongoing
208 MB
MP4

 ROOK ARI (Artist Run Initiative) is a steadily growing and diverse artist community in WA, creating everything from painting to sculpture to textiles to giant metal ‘beasts’ that screech and groan in the night. The warehouse precinct is host to artist studios, gallery spaces and an events location. I currently work as Communications Officer with ROOK for events and for marketing consultation.

Working at ROOK is often means little to no marketing budget for events, meaning a full video shoot is rarely feasible. Tthe stop motion format proved a simple but engaging solution and one that feels at home with the brand’s DIY aesthetics. To avoid any copyright infringement, I create all the music myself for these videos.

These reels were created for two different events:
Superstition - Art Exhbition (2025)
Relief (2025) Gaza Fundraiser.

 Output
  1. Produced and edited reels for digital channels.
  2. Produced photographic elements and original music.

Data
  • Stop-Motion Animation is a simple but visually compelling way to create a video on limited time and resources, when doing a full shoot is not feasible.

Tools
  • Editing - Canva
  • Music - Ableton Live
  • Photo - Sigma DP2M

Tags 
branding, strategy, content, storytelling, client management

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Encounter Theatre - Promo Video

07–08–2024
11.7MB
MP4

 Encounter is a Boorloo based theatre company with a uniquely experimental and inclusive approach to storytelling.

As part of my internship, I assisted another intern with ideating and creating an EOFY campaign for driving donations to the brand. As part of my role I directed and created a short promotional video for the campaign, which featured on digital channels.

This campaign had a tight turnaround time, meaning little time to work with the brand’s artists face-to-face as I would have liked. I decided that leveraging the CEO’s own popularity within the arts community to act as brand representative and hook for potential donors was the best move. I incorporated original music created by one of the brand’s artists, materials from the campaign, along with pre-existing footage of Encounter’s work.

I kept the video engaging with quick cuts, text and images and the tone light and uplifting via scripting language and music choice. The video hits on the brand’s mission, previous theatre, philanthropic work and ambitions for the future utilizing donations, finalizing in a call to action to donate through the campaign itself. 

 Output
  1. Lit and shot a 2.5 minute video in a single location.
  2. Created a script for an individual and provided direction.
  3. Compiled and edited footage.

Data
  • Prepare and practice compressing or rescaling your ideas when working in a NFP setting with meagre funding.
  • First-time actors sometimes work best when asked to rehearse away from set, saving time when the camera is rolling.

Tools
  • Editing - Sony Vegas
  • Video - Canon

Tags 
branding, strategy, content, storytelling, client management