20–05–2022
7.03 MB
Can we find value in the grotesque, the unconventional and subverting expectations?
Does acknowledging the innate aesthetics of something deemed ugly, make it appealing?
This case study takes a look at the Camel Dairy industry and how it relates to cosmetics derived from an animal that is not common used for its milk, nor the most conventionally attractive being on Earth. A proposal is made for a more upfront, polarizing product experience that leans in to the tactile and visceral elements of the Camel itself to cut through the market of conventionally designed Camel Milk Cosmetics.
..and yes, the stock images were used intentionally.
branding, strategy, design