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ROOK ARI - Instagram Reels

Ongoing
208 MB
MP4

 ROOK ARI (Artist Run Initiative) is a steadily growing and diverse artist community in WA, creating everything from painting to sculpture to textiles to giant metal ‘beasts’ that screech and groan in the night. The warehouse precinct is host to artist studios, gallery spaces and an events location. I currently work as Communications Officer with ROOK for events and for marketing consultation.

Working at ROOK is often means little to no marketing budget for events, meaning a full video shoot is rarely feasible. Tthe stop motion format proved a simple but engaging solution and one that feels at home with the brand’s DIY aesthetics. To avoid any copyright infringement, I create all the music myself for these videos.

These reels were created for two different events:
Superstition - Art Exhbition (2025)
Relief (2025) Gaza Fundraiser.

 Output
  1. Produced and edited reels for digital channels.
  2. Produced photographic elements and original music.

Data
  • Stop-Motion Animation is a simple but visually compelling way to create a video on limited time and resources, when doing a full shoot is not feasible.

Tools
  • Editing - Canva
  • Music - Ableton Live
  • Photo - Sigma DP2M

Tags 
branding, strategy, content, storytelling, client management