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Ode Studios - Web/UXD Proposal

04–03–2021
2.26 MB
FIG

 Ode Studios’ rugs create exist somewhere between sculpture and furnishing; their uneven shape and colours feel abstract, while their practicality grounds them in the domestic space. This duality was the direction for designing a branded, graphic-forward user experience prototype for a webstore.

  • Shape Mode allows the user to browse the store purely from the visual characteristics of each item, such as shape, colour and size.
  • Picture Mode is the traditional browsing experience that shows photos of each item as it appears in the real world.

While not the most efficient design, this UX offered a unique brand experience, embodying product qualities and values, allowing the user to engage with each through interaction design. The challenge was striking a balance between brand aesthetic and system usability; with user research leading to the design being dialed back. Non-verbal, design-forward UX is something I hope to explore in future endeavors.

 Output
  1. Usable Figma (Web/PC) prototype

Data
  • Pretty designs rarely translate to good usability.
  • Offer users an ‘easy mode’ alternative when making  strong design choices.
  • I could have focused more on the mobile version where more users for this brand would have been accessing the website. 
  • Prepare to have your baby go unadopted by the client.
  • UX feels like an underexplored avenue in regards to communicating brand.

Tools
  • UX Prototyping - Figma

Tags 
ux, web, design, branding