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MOTHER. - Luxury Brand Pitch

23–03–2022
4.99 MB
PPT

 Sustainability in fashion industries have historically felt non-existent at worst, and half-hearted at best. MOTHER. aims to buck this trend by an uncompromising and holistic approach; every facet of the brand is geared to not only be harmless to the environment, but actively undoes some of the harm inflicted.

​ Unique luxury garments are hand-crafted from environmental waste, feature zero packaging and tell a unique story through its creation via innovative design methods that transpose waste into want.

​ The brand operates slowly on its own clock divorced from normative fashion calendars to adhere to hardline green values. This ethos is designed to appeal to younger, future-thinking segments, and set new standards in sustainability for other brands to follow.

 Output
  1. Brand identity for a luxury fashion brand oriented around hardline sustainability values.
  2. Product design strategy to directly embody brand values.

Data
  • Leverage your luxury status to shape and redefine consumer expectations and behaviours when dealing with established norms.
  • Practice what you preach: Strong brand values ideally run to the core of business practices for an authentic and belivable embodiment in the eyes of the consumer.

Links

pitch deck

Tags 
branding, strategy, design, storytelling