home index marketing
welcome new user lossless format is a high resolution creative solution marketing interpolated through creativity data_archive value _externalizer nostalgia_node memory_backup_disk cells thank you for fulfilling my function interlinked please contact administrator for all inquiries cells within cells login again for regular updates cells
Encounter Theatre - Internship

07–08–2024
11.7MB
Mixed Media

 Encounter is a Boorloo based theatre company with a uniquely experimental and inclusive approach to storytelling.

I was brought on during a critical period of change and growth for the brand, who were assessing their dated marketing, brand and philanthropic strategies. Majority of my internship consisted of evaluating these strategies and proposing recommendations for improvement, meeting organizational goals and addressing key issues. 

I conducted audits on Encounter’s brand strategy and marketing plans and creating recommendations that would be scalable and achievable for a small non-profit arts organization. Several branding recommendations were affirmed after I designed and analyzed a brand image survery for a cross-section of the brand’s stakeholders. Since leaving, the two key reccomendations have been adopted, including a brand refresh and a revamped website.

I assisted the CEO and another intern with ideating and creating a EOFY campaign for driving donations to the brand that year. I directed content for a graphic designer, managed digital channels (brand social media, newsletter and website) and directed and created a short promotional video for the campaign.

I have learnt an incredible amount about an industry new to myself, the broader arts industry, and how marketing within a small business is conducted. The volume, pace and shifting form of the work expected kept me on my toes throughout. The internal and confidential nature of the majority of the work means it cannot be shown here.

Output
  1. Generated detailed branding and marketing plan audits, ensuing proposals and summaries for managers.
  2. Designed and conducted a brand-image survey with eight stakeholders to inform audit recommendations with data-driven insights.
  3. Helped create a donor campaign for social media, newsletter and a website, that successfully raised $2K for the non-profit organization.
  4. Managed and edited content for brand social channels.
  5. Shot, directed and edited at 2.5 minute promotional video as part of the donor campaign.
  6. Secured a speaking engagement for the CEO/AD at the Circuitwest Showcase for 2024.

Data
  • Prepare and practice compressing or rescaling your ideas when working in a NFP setting with meagre funding.
  • Learn to condense your insights and directions down to a single concise sentence; your manager will not read your 40+ page audit.
  • You will need to become a swiss-army-person at least once in your marketing career, be ready to adapt in terms of work-type and volume.
  • Question, question again and continue to question the essence of your brand when auditing and looking to refesh/rebrand.

Tools
  • Content - Canva
  • Photo - Canon EOS700
  • Messaging - Meta Suite, Mailchimp, Squarespace & Eventbrite

Links

instagram

website

Tags 
branding, strategy, research, content, storytelling, client management