home index marketing
welcome new user lossless format is a high resolution creative solution marketing interpolated through creativity data_archive value _externalizer nostalgia_node memory_backup_disk cells thank you for fulfilling my function interlinked please contact administrator for all inquiries cells within cells login again for regular updates cells
Acre - Product/UXD Pitch

30–03–2021
34 MB
Mixed Media

 A digital app and physical product aimed at making gardening exciting for younger generations via gamified gardening.

Acre is a social media platform to give new life to plants where users can name, characterize, track growth and geotag their plants for others users to see and explore in the real world. The brand also offers biodegradable Seed Pods that contain myraid plants for users to purchase, plant and use with the app.

I contributed to the product ideation and prototyping for both the app and product components. I helped wireframe sections of the app using Figma, and designed the ‘Seed Pod’product using Blender. I wanted the Seed Pod to be extremely sustainable, easily usable and nice to look at with potential for new designs and colours. After several iterations, I opted for a telescoping origami design that would ‘grow’ as the user unfolded it. The pod is designed to be filled with soil and watered for a short time to begin growth before being re-potted.

 Output
  1. Usable mobile app prototype created in a single week sprint using Figma (no longer accessible) and a single round of usability testing with volunteers.
  2. 3D Product design created with Blender.

Data
  • Our design had interesting and unforeseen ethical implications from gamifying the process of tagging and naming plants in the real world. Would users break in to other people’s property? Would famous plants be stolen or defaced by other users? 
  • Learning blender for the first time was difficult but ultimately rewarding. I could have taken the Pod design in even more directions with more time.
  • I feel our design could have taken cues from social media apps to better ground users with an interface they are likely familiar with.

Tools
  • UX Prototype - Figma
  • Product Design - Blender

Links

pitch deck

Tags 
ux, web, design, branding